PERSPECTIVE IS EVERYTHING

I ALWAYS LIKE TO DESCRIBE MYSELF AS A STRATEGIC CONNECTOR. OR STRATEGIC STORYTELLER. MY LOVE OF STORY TELLING BROUGHT ME TO JOURNALISM EARLY ON. I WORKED 10 YEARS IN TV BEFORE MAKING THE LEAP TO THE DARK SIDE AS « THEY » SAY, IN PR/COMMUNICATIONS. IT ALLOWED ME TO EXPLORE THE STRATEGIC SIDE OF MY CREATIVE PERSONALITY.

FINDING THE TRANS-MEDIA STORYLINE OF A PRODUCT, AND DELIVERING IT TO THE RIGHT AUDIENCE ON THE RIGHT PLATFORM IS A DAILY THRILL. I TRULY BELIEVE WE LIVE IN EXCITING TIMES BROUGHT TO US THANKS TO TECHNOLOGY. IT PUSHES THE BOUNDARIES OF OUR PROFESSION AS WELL AS US AS A SOCIETY AND HUMAN BEINGS. SOCIAL NETWORKS AND THE CONCENTRATION OF MEDIA, ARE REDEFINING THE BOUNDARIES OF COMMUNICATIONS ALMOST ON A DAILY BASIS..

YET THE FUNDAMENTALS REMAIN. AN IDEA, TO SPREAD, NEEDS A GOOD STORY. AND WHAT IT COMES DOWN TO IS PERSPECTIVE.

GAVEN DUMONT

BECAUSE THINGS ARE NOT WHAT THEY SEEM TO BE; THEY ARE WHAT WE THINK THEY ARE. THINGS ARE ALSO WHAT WE COMPARE THEM TO. PSYCHOLOGICAL VALUE IS OFTEN THE BEST KIND.

I LOVE WRITING. EVEN AT AN EARLY AGE, I BELIEVED THAT WORDS WOULD PLAY A PIVOTAL ROLE IN MY PROFESSIONAL LIFE ONE DAY. THE LAST GIFT MY MOTHER GAVE ME BEFORE DYING WAS A BEAUTIFUL WATERMAN FOUNTAIN PEN. AS A REMINDER TO KEEP MY DREAMS ALIVE. TODAY I NEVER WRITE WITHOUT MY WATERMAN.